Examlex
Divide and simplify.
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Market Segments
Refers to subgroups within a general market that share similar characteristics, preferences, and needs, allowing companies to tailor their products and marketing efforts.
Washburn Guitars
A renowned manufacturer of stringed instruments, including electric, acoustic guitars, and basses, known for quality and craftsmanship.
Price Points
Specific prices at which goods or services are marketed to cater to different segments of consumers or to trigger purchase decisions.
Market Segments
Distinct groups within a broader market that have shared characteristics, needs, or preferences, targeted differently by marketers.
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