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Intangible Assets
Assets that lack physical substance but hold value for a company, such as brand reputation, intellectual property, and goodwill.
Strategic Tool Kit
A set of analytical tools and frameworks that assist in the formulation and implementation of strategic business decisions and marketing strategies.
Firm's Prestige
A measure of how highly a company or its products are regarded by customers, partners, and the market in general.
Revenue Streams
Different sources from which a business earns money from selling goods or providing services.
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