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Geocentric View
An approach to international business that sees similarities and differences everywhere and seeks to build strategies that leverage global efficiencies without being blind to local needs.
Transnational Strategy
A strategy that seeks efficiencies of global operations with attention to local markets.
Mutual Benefit
A situation or agreement where all parties involved gain advantages or profits.
Related Diversification
A business growth strategy in which a company expands its operations into areas that are similar to its existing lines of business.
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