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Merger
The combining of two or more companies into a single entity, usually with the goal of achieving market growth, synergy, and enhanced competitive strength.
Acquisition
The process by which one company purchases most or all of another company's shares to gain control of that company.
PR Decisions
Strategic choices made in the field of public relations to manage the perception of an organization or individual by its publics.
Employee Engagement
The emotional commitment an employee has to their organization and its goals, leading to higher performance levels.
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