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SBU
Strategic Business Unit; a semi-autonomous component of a larger organization, often focused on a specific product line or market segment.
Growth-Share Matrix
A strategic business tool used to evaluate a company’s portfolio of products or business units on the basis of their growth potential and market share.
Market Penetration
A measure and strategy of the amount by which a product or service is recognized and bought by customers in a particular market.
Product Development
The process of creating, designing, and introducing new products or improving existing ones to meet consumer needs and market demands.
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