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A special one-time order should never be accepted if the unit sales price is less than the unit variable cost.
Brand's Position
Refers to a brand's unique place in the market, perceived by consumers, in relation to its competition, based on attributes, benefits, values, or identity.
Personality
The combination of characteristics or qualities that forms an individual's distinctive character, often applied to brands to humanize them.
Main Strength
The primary or most significant strength or advantage of an individual, organization, or object.
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