A Liquidity Ratio Measures the

question 106

Multiple Choice

A liquidity ratio measures the

• A) income or operating success of an enterprise over a period of time.
• B) ability of the enterprise to survive over a long period of time.
• C) short-term ability of the enterprise to pay its maturing obligations and to meet unexpected needs for cash.
• D) number of times interest is earned.

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Definitions:

E-mail Marketing

A technique of sending commercial messages to a group of people using electronic mail, aimed at promoting products or services.

Potential Contacts

Individuals or entities that could possibly be converted into clients or customers, identified through research or networking as having an interest or need for a product or service.

Leads

Potential customers who have shown interest in a company's product or service and may eventually result in a sale.

Cold Canvassing

The process of approaching potential customers or clients unsolicited, without prior contact or appointment, typically in person or over the phone.