An Intangible Asset

question 125

Multiple Choice

An intangible asset

• A)derives its value from the rights and privileges it provides the owner.
• B)is worthless because it has no physical substance.
• C)is converted into a tangible asset during the operating cycle.
• D)cannot be classified on the balance sheet because it lacks physical substance.

Recognize the benefits of using visual messages in cross-cultural communications.

Evaluate the pros and cons of oral communication channels.

Develop strategies to meet audience information needs effectively with appropriate examples.

Draft messages using direct and indirect approaches tailored for different audience types and scenarios.

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Definitions:

CDI

Consumer Decision Interface; typically referring to tools or platforms that assist consumers in making purchasing choices. If meant as "Category Development Index," it's a measure of the sales performance of a category of goods within a specific market segment.

Market Segment

A portion of a larger market that is categorized based on shared characteristics, needs, or preferences of its members.

Corporate Level

Pertains to the strategic scope of an organization as a whole, encompassing all its divisions and products, and focusing on overall direction and goals.

Product Modification

A strategy where a company makes minor changes or improvements to a product to increase its appeal or to reach a different market segment.