A Project with a Higher Than Average Risk Offers an Expected

question 57

Multiple Choice

A project with a higher than average risk offers an expected return of 18%.Which statement is correct if the company's opportunity cost of capital is 12% and the project's opportunity cost of capital is 15%?

• A)Project NPV is positive; it should be accepted.
• B)Project NPV is negative; it should be rejected.
• C)Project NPV is positive but it should be rejected.
• D)Project NPV is negative but it should be accepted.

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Definitions:

Marginal Revenue

The revenue increase from selling an additional good or service unit.

Competitive Price-searcher

A market condition where firms have some control over pricing because their products are differentiated, but they must still consider competitors' prices in their pricing strategy.

Retail Selling

The process of selling goods or services directly to consumers through various channels, such as stores, online platforms, or by phone.

Product Differentiation

The practice of distinguishing a product or service from others, to make it more attractive to a particular target market.