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Which of the following is not subtracted from sales revenues to determine pretax profit?
Psychological Processes
Mental activities and functions involved in perception, learning, memory, and thinking, influencing behavior.
Buying Decision
The process by which a consumer or organization selects a product or service to purchase, influenced by factors such as need, desire, and affordability.
Buying Needs
Represents the recognized requirements or desires that prompt a consumer to consider purchasing products or services.
Trial Close
A sales technique where the salesperson asks the prospect a question or series of questions to gauge the prospect's readiness to buy and identify objections early.
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