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Sensitivity analysis evaluates projects by:
Trait Theory
A psychological approach that attempts to categorize human personalities into broad personality traits, which are thought to be consistent and enduring over time.
Market Segmentation
The practice of dividing a target market into smaller, more defined categories based on various characteristics like demographics, interests, or behavior.
Brand Personality
The collection of characteristics or qualities related to humans that are linked to a brand, influencing how consumers see and interact with the brand.
Coca-Cola Symbol
An iconic brand symbol consisting mainly of its distinctive cursive script logo and red-and-white color scheme, recognized worldwide.
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