If the Adoption of a New Product Will Reduce the Sales

question 30

Multiple Choice

If the adoption of a new product will reduce the sales of an existing product,then the:

• A) new product should not be undertaken.
• B) old product should be abandoned.
• C) incremental benefits of the new product may be overestimated.
• D) incremental benefits of the new product may be underestimated.

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Definitions:

Macrosystem

In bioecological systems theory, the sociohistorical context—cultural values, laws, and societal norms and values—in which the microsystem, mesosystem, and exosystem are embedded, posing indirect influences on individuals.

Classical Conditioning

A conditioning approach where pairing two stimuli repeatedly results in a response that, though initially evoked by the second stimulus, is later elicited solely by the first stimulus.

Reinforcement

A concept in psychology referring to any process that increases the likelihood of a behavior being repeated, using rewards or punishments following that behavior.

Social Learning

The process of acquiring skills, knowledge, and behaviors by observing and imitating others.