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When calculating a Project's payback period, cash flows are discounted at:
Supply and Demand
The fundamental economic model describing the balance between the quantity of goods available and the desire of buyers for it.
Marginal Utility
The additional satisfaction a consumer gains from consuming one more unit of a good or service.
Opportunity Cost
The cost of foregoing the next best alternative when making a decision or choice.
Consumption Time
The duration or period during which a consumer utilizes or enjoys a product or service.
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