Examlex
Please define the following key terms. Show Who? What? Where? When? Why Important?
-social contract
Geographic Segmentation
The process of dividing a market into different geographical units such as nations, states, regions, cities, or neighborhoods.
Lifestyle Segmentation
Segmentation that divides people into groups based on their opinions and the interests and activities they pursue.
Psychographic Segmentation
A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, desires, or lifestyles.
Metropolitan Statistical Areas
Geographic regions defined by high population density at their core and close economic ties throughout the area, often used for statistical purposes.
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