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Managers are spurred on by incentive schemes that provide big returns if shareholders gain but are valueless if they do not.
Analyzing the Audience
The process of examining and understanding the characteristics, needs, and preferences of the intended recipients of a message.
Conducting Research
The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.
Employee Benefit Costs
The expenses incurred by employers to provide non-wage compensations such as health insurance, retirement plans, and time off to their employees.
Capturing Listeners' Attention
The act of engaging an audience's interest or focus at the beginning of a communication.
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