Examlex
UL is primarily involved with developing safety standards for equipment and practices used in laboratories.
Target Market
The specific group of consumers at which a company aims its products and services.
Segmentation Process
The act of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups based on some type of shared characteristics.
Marketing Strategy
A firm’s target market, marketing mix, and method of obtaining a sustainable competitive advantage.
Vision
A forward-looking statement or concept that outlines what an organization aspires to achieve in the future, guiding its strategic decisions and direction.
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