CRM Can Allow Organizations to Identify Which Customers Have Stopped

question 31

Multiple Choice

CRM can allow organizations to identify which customers have stopped purchasing products or services from the organization so that the organization can target those former customers for future promotions and/or perhaps to investigate why they stopped purchasing in the first place.The CRM attribute is called:

• A)​Customer profitability determination
• B)​Customer-base retention initiative
• C)​Customer defection analysis
• D)​Customer clickstream analysis

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Definitions:

Western Techniques

Artistic methods and principles originating from the Western world, often emphasizing perspective, proportion, and realistic representations.

Yoga

A group of physical, mental, and spiritual practices or disciplines originating in ancient India, aimed at achieving tranquility and insight, and improving health and relaxation.

Nihonga

A 19th-century Japanese painting style that incorporated some Western techniques in Japanese-style painting, as opposed to yoga (Western painting).

Chiaroscuro

An artistic technique that uses strong contrasts between light and dark to create the illusion of volume in two-dimensional art.