The Element of a CRM Program in Which a Customer's

question 6

Multiple Choice

The element of a CRM program in which a customer's lifetime value is calculated is referred to as:

• A)​Segmenting customers
• B)​Predicting customer behaviors
• C)​Customer value determination
• D)​Customer preference determination

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Definitions:

Independent Variable

The variable in an experiment that is manipulated or changed to observe its effect on the dependent variable.

Negative Correlation

A relationship between two variables where one variable increases as the other decreases, and vice versa.

Scientific Observation

The process of gathering empirical data through the senses or instruments as part of the scientific method to understand phenomena.

Systematically

An approach or method performed in an organized, methodical, and consistent manner, often to ensure efficiency and effectiveness in achieving certain goals or outcomes.