Using Data Set E1, What Would Be the Forecast for Period

question 33

Multiple Choice

Using Data Set E1, what would be the forecast for period 6 using the exponential smoothing method? Assume the forecast for period 5 is 14000.Use a smoothing constant of  = 0.4 (Choose the closest answer.)

• A)14575
• B)26100
• C)16600
• D)19700

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Definitions:

Opinion Leaders

Individuals who, due to their expertise, position, or social status, influence the attitudes and behaviors of others in their community.

Media Messages

The content delivered to an audience through various channels of communication, such as television, radio, newspapers, and the internet, often with the intention of informing or influencing.

Mass Media Ownership

Refers to the individuals or corporations that own and control large portions of the mass media industry, influencing content and perspectives.

Cellphone

A portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area.