The Equation for a Simple Linear Regression That Saw Sales

question 32

Multiple Choice

The equation for a simple linear regression that saw sales averaging $225,000 over the last ten periods,and advertising budgets averaging $3,000 over the last 10 periods is:
Y = 3250 + 120x
This indicates that a $1 increase in advertising will increase sales by:

• A)$3370
• B)$250
• C)$120
• D)$1875

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Definitions:

Peripheral Route Persuasion

A method of persuasion that influences individuals indirectly, by focusing on cues other than the direct message, such as the attractiveness or credibility of the source.

Central Route Persuasion

Central route persuasion is a method of persuasion that involves deeply processing the content of the message, leading to a lasting attitude change. It requires the audience's active and effortful engagement with the message.

Logical Arguments

Reasoning where premises are systematically connected to arrive at a justified conclusion.

Cognitive Dissonance Theory

A theory suggesting that individuals experience psychological discomfort when they hold two or more contradictory beliefs, values, or ideas and are motivated to resolve this inconsistency.