Examlex
The primary goals of purchasing include all EXCEPT:
Persuasive Message
A communication designed to convince or influence the audience to adopt a certain viewpoint or to take a specific action.
Maslow's Theory
A psychological theory proposed by Abraham Maslow that suggests human needs are arranged in a hierarchy, from most to least pressing: physiological, safety, love/belonging, esteem, and self-actualization.
Audience
The group of people targeted by a message, performance, or work, who receive and interpret the content.
Drive
The motivation or determination to achieve something, often used in the context of personal or professional goals.
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