The Following Is an Example of the Bullwhip Effect

question 25

Multiple Choice

The following is an example of the bullwhip effect:

• A)​Barkley's produces a defective product and thus realizes an excessive increase in consumer returns
• B)​Barkley's products are so successful that it adds a new retailer for distribution
• C)​Barkley's incorrectly anticipates consumer demand resulting in stockouts at several popular retailers
• D)​Barkley's is unhappy with the performance of a distributor which causes a chain-reaction of replacements to companies involved in its supply chain