Examlex
Return on total assets can be separated into the profit margin ratio and total asset turnover.
Unreality
A sensation or state where one feels detached from reality, often experienced in psychological conditions or states of altered consciousness.
False Memory
A psychological phenomenon where a person recalls something that did not actually happen or recalls it differently from the way it actually happened.
Elizabeth Loftus
A cognitive psychologist known for her extensive research on the malleability of human memory and the misinformation effect.
Lost At The Mall
A technique used in psychological experiments to implant false memories by suggesting to participants they got lost in a mall as a child.
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