Long-Term Investments

question 120

Multiple Choice

Long-term investments:

• A) Include only equity securities.
• B) Are expected to be converted into cash within one year.
• C) Must be readily convertible to cash.
• D) Can include funds designated for a special purpose, or investments in land not used in the company's operations.
• E) Are current assets.

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Definitions:

Marketing Program

A comprehensive plan that integrates various marketing strategies and tactics, including advertising, promotions, and sales activities to achieve business objectives.

Sales Promotions

Short-term incentives or activities designed to boost sales or consumption of products or services.

Premiums

High-quality products or services often sold at a higher price due to their perceived extra value.

Deals

Special offers, discounts, or promotions designed to encourage consumers to purchase a product or service at a reduced price.