Examlex
In Pavlovian conditioning,if two different tones are randomly presented many times each but only one of the tones is reinforced each time by the presentation of food powder,a process called __________ gradually occurs so that only the reinforced tone retains the capacity to elicit a conditioned salivary response.
GRPs
Gross Rating Points, a measure in advertising that represents the percentage of the target audience reached multiplied by the frequency of exposure.
Reach
In marketing, the total number of individuals exposed to a particular advertisement or campaign over a specific period of time.
Bloomberg Businessweek
A weekly business magazine that provides information about current business events, market insights, and economic analyses.
Sports Illustrated
An American sports magazine known for its extensive coverage of sports events and athletes.
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