Festinger and His Colleagues Discovered That the Most Effective Way

question 77

Multiple Choice

Festinger and his colleagues discovered that the most effective way to change people's attitudes about something was to

• A) pay them well to publicly express a contrary attitude.
• B) get them to publicly express a contrary attitude for a small reward.
• C) put them in groups where many different opinions are expressed.
• D) have them read material promoting a contrary attitude.

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Definitions:

Retrieval Skills

The ability to access and bring into the conscious mind stored information from memory.

Long-term Memory

The memory component in which information is stored on a relatively permanent basis.

Memory Loss

The partial or total inability to recall past experiences, often due to brain injury, disease, or psychological trauma.

Physical Characteristics

Attributes or features of an entity or individual that are observable and measurable, such as height, weight, color, or structure.