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If equity is $300,000 and liabilities are $192,000, then assets equal:
Occasion Segmentation
The process of dividing the market into groups according to when consumers buy or use a product based on specific occasions or circumstances.
Geographic Segmentation
The process of dividing a market into different geographical units such as countries, states, or cities, based on the assumption that people's needs and preferences vary by location.
Lifestyle Segmentation
The practice of dividing the market based on consumers' lifestyles, including their attitudes, values, and activities.
Geodemographic Segmentation
A method of market segmentation that combines demographics with geographic location to identify market segments with similar characteristics and behaviors.
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