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What distinguishes liabilities from equity?
Satisfaction
A measure of how products or services meet or surpass customer expectation.
Postpurchase Cognitive Dissonance
The psychological conflict or anxiety that consumers may experience after making a difficult purchase decision, often involving doubt about the purchase.
Cognitive Bias
is a systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion.
Psychological Risk
The potential for a purchase or consumption decision to lead to negative psychological outcomes, such as disappointment, regret, or a challenge to one's self-image.
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