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What principles do courts follow in construing the provisions of insurance policies?
Cost Leadership
A business strategy focused on becoming the lowest cost producer in an industry to offer products or services at the most competitive price.
Generic Marketing Strategies
Broad approaches to marketing that can be applied across different industries and markets, often centered around the concepts of cost leadership, differentiation, or focus.
Competitive Scope
The breadth of the arena in which a company competes, including factors like geography, product range, and target market segments.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over another's due to their trust and faith in that brand.
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