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In equilibrium, total investment equals:
Consumer Bias
The predispositions or subjective preferences that influence a consumer's purchasing behavior, often leading to irrational or suboptimal decision-making.
Inflation
The rate at which the general level of prices for goods and services is rising, eroding purchasing power.
Environmental Scanning
is a process that systematically surveys and interprets relevant data to identify external opportunities and threats that could influence future decisions and strategies.
Direct Competition
Companies or products that offer the same or very similar goods or services to the same customer or market base.
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