Examlex
Which of the following is one of the most popular testing frameworks?
Geodemographics
A market segmentation tool that analyzes demographic data based on geographical locations to identify consumer patterns and trends.
Lifestyle Segmentation
A marketing strategy that categorizes consumers based on their interests, habits, and lifestyles to tailor products or services to their needs.
Demographics
Statistical data relating to the population and particular groups within it, such as age, gender, income, education, which are used by businesses to identify and target specific market segments.
Geodemographic Segmentation
The process of analyzing and classifying populations based on geography and demographic characteristics to target marketing efforts more effectively.
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