The Assignment Operator

question 54

Multiple Choice

The assignment operator

• A)denotes mathematical equality
• B)places a new value into a variable
• C)means the same as the equals sign used in algebra
• D)makes it illegal to write a statement like sum = sum + 4;

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Definitions:

Consumer Traits

Characteristics or properties that consistently influence the way individuals select, purchase, and use goods and services.

Exchange Theory

A theoretical framework positing that social behavior is the result of an exchange process aiming to maximize benefits and minimize costs.

Sales Interaction

The process and dynamics of communication between a salesperson and a prospective or current customer, aimed at promoting or selling a product or service.

Purchase Cycle

The sequence of stages that customers go through from recognizing a need, considering a purchase, making the purchase, and post-purchase behavior.