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Psychographic Segmentation
A market segmentation strategy that divides consumers based on their lifestyle, interests, attitudes, values, and beliefs.
VALS
A psychographic method used to categorize consumers into groups based on variables such as motivations and resources, aiding in understanding consumer behavior.
Geodemographic Segmentation
involves dividing a market into segments based on the geographical location and demographic characteristics of the consumers.
Psychographics
The study and classification of people based on their attitudes, aspirations, and other psychological criteria, primarily used in marketing.
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