Examlex
All of the following statements are true except:
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics.
Niche Markets
Niche markets are specific, targeted segments of the broader market, characterized by a unique demand and specific customer needs that are not fully addressed by mainstream providers.
Product Differentiation
The strategy of distinguishing a product from competitors' products by emphasizing its unique features, quality, or design.
Motion Sensors
Devices that detect physical movements in a given area and convert them into signals, often used in security systems and energy efficiency applications.
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