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What are three specific ratios that are especially useful for creditors and lenders?
Competitors
Entities that operate in the same or similar industry and offer comparable products or services, thereby vying for the same customer base.
Skimming Pricing Strategy
A pricing approach where a product is initially set at a high price before gradually lowering it over time to capture different segments of the market.
R&D Costs
Expenses related to the research and development activities of a company, aimed at the innovation, improvement, or development of new products or services.
Competitive Entrants
New participants in a market who compete against established incumbents, usually introducing new competition or innovation.
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