Examlex
Forbes, Fortune, and similar types of magazines often contain ads for Rolex watches, BMW automobiles, and other luxury items. Advertisers are trying to reach a market segment based on ______.
Personality
A unique set of emotional, thoughts, and behavioral patterns that define an individual.
Collective Unconscious
A concept in Jungian psychology referring to the part of the unconscious mind that is derived from ancestral memory and experience, shared among beings of the same species.
Jung
A Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for his work on the collective unconscious and archetypes.
Barnum Effect
A psychological phenomenon where individuals believe that vague, general descriptions of personality are highly accurate for them specifically.
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