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An Adjusting Entry Is Not Required for

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An adjusting entry is not required for


Definitions:

VALS Framework

A psychographic segmentation tool that categorizes consumers into eight distinct types based on their values, attitudes, and lifestyles.

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Lifestyles

The distinctive ways of living based on the values, interests, and behaviors of individuals or groups.

Psychographics

The study of personality, values, opinions, attitudes, interests, and lifestyles of consumers to segment markets.

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