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VALS Framework
A psychographic segmentation tool that categorizes consumers into eight distinct types based on their values, attitudes, and lifestyles.
Psychology
The scientific study of the human mind and its functions, especially those affecting behavior in a given context.
Lifestyles
The distinctive ways of living based on the values, interests, and behaviors of individuals or groups.
Psychographics
The study of personality, values, opinions, attitudes, interests, and lifestyles of consumers to segment markets.
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