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IFRS, compared to GAAP, tends to be more
AIDA Format
A marketing model that stands for Attention, Interest, Desire, and Action, used to guide the content of advertising and marketing materials.
Application Letter
A cover letter that goes along with a résumé, explaining to the recipient what is being sent, the purpose behind sending it, and the advantages they can gain by reviewing it.
AIDA Plan
A marketing strategy model that stands for Attention, Interest, Desire, and Action, used to guide advertising and sales tactics.
Application Letter
A document sent with one's resume to provide additional information on one's skills and experience, typically for a job application.
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