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The final step in the recording process is to transfer the journal information to the
Consumer Decision Making
The process by which individuals search for, select, purchase, use, and dispose of goods and services, influenced by psychological and social factors.
Checking for Deals
The act of searching or inquiring about discounts, offers, or promotional sales to save money on purchases.
Alternative Evaluation
The phase in the consumer decision-making process where options are assessed and compared before a purchase decision.
Secondary Research
The process of gathering and analyzing existing data that was collected by another person or organization, such as reports, studies, or statistics, saving time and expense compared to conducting primary research.
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