Examlex
Using borrowed money to increase the rate of return on common stockholders' equity is called "trading on the equity."
Positive Reinforcement
An increase in the future frequency of a behavior due to the addition of a stimulus immediately following a response.
Negative Reinforcement
A behavioral principle where the removal of an unpleasant stimulus strengthens a behavior, increasing its occurrence.
Negative Punishment
A behavioral control method where the removal of a desirable stimulus decreases the likelihood of a behavior recurring.
Avoiding Punishment
Engaging in behavior with the aim to prevent, escape from, or decrease the likelihood of negative consequences or sanctions.
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