Derived Ideas ____.​

question 109

Multiple Choice

Derived ideas ____.​

• A)​come from God
• B)are part of our genetic makeup when we are born
• C)​arise from the direct application of an external stimulus
• D)come into being as a consequence of being socialized into society
• E)are taken from innate ideas

Distinguish between psychographics and demographics and their roles in marketing.

Understand how the VALS typology segments consumers based on values and lifestyles.

Understand the concept of psychographics and its importance in marketing.

Identify and describe the different personality types in the VALS system.

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Definitions:

Replacement Level

The replacement level is the number of children that each woman must have on average for population size to remain stable. Ignoring any inflow of population from other countries and any outflow to other countries, the replacement level is 2.1.

Total Fertility Rate

The average number of children born to a woman over her lifetime within a population.

Population Size

The total number of individuals within a defined area or group at a specific time.

Total Fertility Rate

The average number of children a woman is expected to give birth to during her lifetime, based on current birth rates.