The First Ph

question 99

Multiple Choice

The first Ph.D.recipient to apply psychological principles to advertising was ____.​

• A)​Scott
• B)Watson
• C)​Hall
• D)Cattell
• E)Münsterberg

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Definitions:

Freud's Notion

Refers to the ideas or theories proposed by Sigmund Freud, particularly those related to human psychology, desires, and unconscious motivations.

Publicly Displayed

Anything that is shown or exhibited in a public space, visible to a broad audience.

Self-Image

The mental picture or perception that an individual has of themselves, including beliefs about their attributes, traits, and abilities.

Brand Equity

The value and strength a brand brings to a product or service, often reflected in how consumers think, feel, and act with respect to the brand.