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Who wrote The Theory and Practice of Advertising,the first book on the psychology of advertising?
Inhibitory Reaction
A biological or psychological response that slows or stops a particular process, often seen in neural pathways to prevent overstimulation.
Approach Reaction
Involves moving towards something perceived as desirable or beneficial, often discussed in the context of psychological responses to stimuli or situations.
Need For Power
A psychological term that describes an individual's desire to control or influence others.
Fundamental Attribution Error
The tendency to overemphasize personality-based explanations for behaviors observed in others while underestimating the influence of situational factors.
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