Scott's Hypothesis That Consumers Will Do What They Are Told

question 95

Multiple Choice

Scott's hypothesis that consumers will do what they are told is called the ____.​

• A)​law of suggestibility
• B)"tea and sympathy" approach to advertising
• C)​contraliminal perception principle
• D)law of least effort
• E)"trial and accidental success" method

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Definitions:

Cash Payments Budget

A budget that estimates the cash payments an organization expects to make over a period, including expenses, purchases, and other outflows.

Selling and Administrative Expense Budget

A financial plan that estimates future selling expenses and administrative costs.

Cash Receipts

The total amount of cash collected by a business during a specific period, including revenues from sales and other transactions.

Expected Sales

The forecasted quantity of products or services a business expects to sell in a specific period.