The Technique of Telling Consumers to "Use Brand X!" Is

question 27

Multiple Choice

The technique of telling consumers to "Use Brand X!" is traceable to ____ law of ____.​

• A)​Münsterberg's;suggestibility
• B)Scott's;direct pitch
• C)​Scott's;suggestibility
• D)Witmer's;suggestion
• E)Scott's;direct action

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Definitions:

Continued Good Health

The ongoing state of physical and mental well-being without significant illnesses or medical conditions.

Laches

A legal doctrine used to dismiss claims where a party unjustifiably delays taking action to the detriment of another.

Waiver

An express or implied renunciation of a right or claim.

Novation

The substitution of parties to an agreement, or the replacement of one agreement by another agreement.