Examlex
Watson's position on verbal reports was ____.
BzzAgent
A word-of-mouth marketing company that enlists consumers to voluntarily test products and share their opinions within their social networks.
Ethnographic Research
A qualitative research method where researchers observe and interact with people in their natural environment to understand their cultures and behaviors.
Word-Of-Mouth Testimonials
Consumer recommendations and opinions communicated verbally, considered a powerful form of promotion due to its perceived authenticity and trustworthiness.
Reference Groups
People to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
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