The Practice of Using Dynamic Pricing Was Started in the 1980’s

question 6

Multiple Choice

The practice of using dynamic pricing was started in the 1980’s by American Airlines as an effort to compete with a now out-of-business discounter airline, People’s Express. Dynamic pricing then moved to other industries, including hotels and car rental companies, but only became popular when e-commerce arrived.
You are a consultant to a number of different organizations that use dynamic pricing, including American Airlines, St. Louis Cardinals, Coca Cola, and Marriott International. You are advising your clients of the use of dynamic pricing. Here are some questions that they have raised:
-Dynamic pricing is used in all of the following industries except ________.

• A)airline industry
• B)subways
• C)car rental industry
• D)professional sporting events industry

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Definitions:

Economic Effects

The impact of financial activities on the welfare of an economy, which can include changes in employment, income distribution, and growth rates.

Supply and Demand Analysis

A fundamental economic model that explains how the price and quantity of a good or service are determined in a market, based on the relationship between the supply of the good and consumer demand.

Technological Improvements

Innovations and advancements in technology that increase efficiency, productivity, or bring new products, often leading to economic growth.

Equilibrium Price

The rate at which the amount of a product or service that consumers want to buy matches the amount that producers want to sell, achieving equilibrium in the market.