How Do Marketing Researchers Use Focus Groups

question 104

Essay

How do marketing researchers use focus groups?

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Definitions:

Local College

A post-secondary institution usually offering a range of degrees and certificates primarily serving students in its surrounding geographical area.

Established Customer Base

A group of loyal customers a business has successfully developed over time, which forms the core of its regular buyers or clients.

Previous Management

Refers to the former team or individual(s) responsible for overseeing and directing the operations and strategic decisions of an organization.

Image

The general perception that the public or target audience has of a brand, company, or individual.