Describe the Consumer Buying Process

question 182

Essay

Describe the consumer buying process.
After experiencing need recognition, people then undertake an information search about the product.At this point, they evaluate the information that they've gathered.After they've purchased the product, they perform a postpurchase evaluation that may continue for some time.
(Easy)

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Definitions:

Debit

A financial record that elevates an asset or expense account, or lessens a liability or equity account.

Double-entry Accounting

An accounting method where every financial transaction results in equal and opposite effects in at least two different accounts.

Ledger

A book or collection of financial accounts where all transaction records are summarized and recorded.

Journal

A book or digital record where all financial transactions are initially recorded in chronological order before being posted to accounts in the ledger.