Psychographic Segmentation Classifies Consumers on the Basis of Individual Lifestyles

question 17

True/False

Psychographic segmentation classifies consumers on the basis of individual lifestyles as they're reflected in people's interests,activities,attitudes and values.

---

Definitions:

Online Poll

A survey conducted over the internet where participants provide their responses to questions or polls online.

News Source

An origin from which news is obtained, including newspapers, television, websites, and other media outlets.

Probability

A quantification representing the probability of an event's occurrence, expressed as a number from 0 to 1.

Probability Assignment

The process of allocating probabilities to outcomes of a random experiment, ensuring the basic axioms of probability are satisfied.